Starting the Year off with GOLD for DBT Digital eBook Strategy!
Palo Alto University's Division of Continuing & Professional Studies wins MarCom Gold Award for Dialectical Behavior Therapy (DBT) Campaign
Palo Alto, CA – Starting the year off with GOLD! CONCEPT, Palo Alto University's Division of Continuing & Professional Studies, has been hard at work creating content and messaging streams that speak to a variety of mental health professionals, and it’s paid off in not only being a consistently high valued topic but our digital eBook strategy for Dialectical Behavior Therapy (DBT) encompassed a full marketing campaign for our programs, certification, and blogs that relate to this therapy technique and has been the most successful campaign launched to date.
As leaders in the continuing education space for mental health professionals, we create professional development training programs for public and private mental health institutions, training over 39k mental health professionals and 1.7k trained in DBT alone.
“Aside from our training, we wanted to share practical tips on navigating a career in this field not typically taught during grad school”, notes Kat Gardiner, Marketing Growth Lead at CONCEPT. “We curated our DBT resources into a downloadable eBook, covering everything from an overview of the tool itself to translating a DBT certification into a successful career path.“
Check out our Award-winning digital campaign here.
If you’d like to receive our DBT eBook, please sign up here. We've consolidated key info on a variety of topics including:
About Palo Alto University’s Division of Continuing & Professional Studies (CONCEPT)
Palo Alto University’s Division of Continuing & Professional Studies (CONCEPT) trains mental health professionals towards certification in specialty areas, providing expert professional training in areas relevant to criminal and civil forensic mental health assessment, corrections, law enforcement, and forensic intervention. The Division is the exclusive online training provider for professional organizations such as the American Academy of Forensic Psychology (AAFP), the American Board of Police and Public Safety Psychology (ABPPSP), and the American Board of Professional Psychology (ABPP).
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), The MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communications materials and programs. Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications.
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